About 21 Capital Advisors
Founded by a hedge fund veteran with extensive experience in alternative investment structuring and distribution, 21 Capital Advisors was built to serve independent managers and help them navigate the Swiss market.
Management Team
Urs Alder
Founding Partner
Urs brings more than 20 years of experience in alternative investment product development, distribution, and client management — the majority built within Man Group, one of the world's largest and most respected alternative asset managers.
Urs began his career in 1997 as a strategy analyst in the CFO office of Swiss Bank Corporation / UBS. He joined Man Group via RMF, where he spent two years structuring alternative investment products before moving into a global product specialist role. Rising through senior positions across structuring, strategy, and distribution, Urs developed a deep understanding of the entire product and distribution value chain.
From 2012 to 2020, Urs served as Managing Director and Regional Manager for Switzerland and Liechtenstein at Man Group — a period in which the firm's AUM grew from $20 billion to $120 billion and its product range expanded across hedge funds, alternative risk premia, private markets, and long-only strategies. During this time, he built a broad and deep network spanning Swiss private banks, wealth managers, asset managers, pension funds, insurance groups, and family offices. Urs has held senior roles across Man Group's US, UK, and Australian offices, providing him with the cultural fluency and global perspective that supports strong cross-border relationships.
He holds a Master of Business Administration from the University of Zurich and is both a Swiss and Canadian citizen.
Tricia Alder
Business Development
With roles spanning hedge fund investor relations, institutional asset management, and operational leadership across the US, UK, and Switzerland, Tricia brings over 15 years of financial services experience to 21 Capital Advisors.
Her professional background includes roles at Glenwood Capital Investments (Man Group), UBS Asset Management, and Pendragon Capital Investments — where she managed investor communications, fund presentations, and the infrastructure that supports sound client and fund relationships. At Glenwood, she served as Chief of Staff to the COO, acting as a liaison across global offices on long-term strategic projects and fund structuring initiatives.
Tricia holds an MBA from the University of Chicago Booth School of Business with concentrations in Finance and Economics. She began her career as a CPA with PwC in Chicago. Tricia is a dual citizen of Switzerland and the United States.